Analytics
Sales analytics with a pipeline health score.
Review pipeline health, activity and performance in one place. Understand where opportunities progress and where your team needs to act.
A focused walkthrough, shaped around your team.
Built forSales leaders and revenue operations.
How it works
Analytics in practice.
The completeness and verification measures score the actual records in your workspace, drawn from the same graph the platform prospects on. see which fields completeness is measured against.
One composite score
A pipeline health score from 0 to 100, composed from data completeness, verification rates, activity and coverage balance — four things that individually mislead and together do not.
Breakdown by industry
An industry view shows where coverage is concentrated and where it is thin, which is usually where the next quarter's problem is already visible.
Movement over time
Month-over-month growth tracking and lead score distribution show direction rather than a single frame.
Quality as a metric
Contact verification rate and data completeness are reported rather than assumed, so a falling number surfaces before it shows up as bounced sends.
Included capabilities
What your team can use.
Track pipeline health with a composite score covering data completeness, verification rates, activity, and coverage balance. Industry breakdown, month-over-month growth, and lead scoring analytics — all AI-powered.
- Pipeline Health Score (0–100)
- Industry breakdown & targeting
- Month-over-month growth tracking
- Lead score distribution analytics
- Contact verification rate monitoring
- Data quality & completeness metrics
- CSV, JSON & Excel export
- Interactive data visualisation
What it replaces
Keep the workflow connected.
This is usually the job of a monthly export and whoever is best with a pivot table. Analytics and export are part of the platform, with white-label reporting available as a bespoke enterprise option. see the tiers and what enterprise adds.
The monthly board pack build
Interactive visualisation and export to CSV, JSON or Excel, rather than a rebuild from raw data each month.
Activity dashboards
Calls logged is not pipeline health, and a composite score is harder to satisfy by keeping busy.
Assuming the data is fine
Verification rate and completeness are monitored, so quality is a reading rather than a belief.
A separate BI subscription
For most teams the reporting question is answered here rather than by a second tool pointed at an export.
Questions
What people ask about analytics.
What goes into the pipeline health score?
It is composite: data completeness, verification rates, activity and coverage balance, expressed as a single figure from 0 to 100. The parts are visible individually, so a low score can be traced rather than only observed.
Can we get the numbers out?
Export runs to CSV, JSON and Excel, so the figures can go into a board pack or a warehouse without being retyped.
How is this different from deal-health scoring?
Deal health scores one opportunity; this scores the pipeline as a whole, including the quality of the underlying records. A pipeline of healthy deals built on thin data still scores badly here, which is the point.
Does it show where coverage is weak?
The industry breakdown shows concentration and gaps, and month-over-month tracking shows whether the gap is closing. Together they are usually a better predictor of next quarter than the current forecast.
Works alongside